《007:幽灵党》将会遭遇史上最强的广告植入

《007:幽灵党》将会遭遇史上最强的广告植入

James Bond is back, and such as Omega , and vodka have paid sums for tie-ins with "" in that one says are 's of the .

邦德回来了，随之而来的还有欧米茄腕表、吉列剃须刀和雪树伏特加等公司在《007：幽灵党》中植入的广告。一名市场营销专家称，这些赞助活动堪称电影版的奥运会。

Being a to show Bond- , as both and are doing, or to mount -- , as the plans for night to the film's on . It has its U.S. on Nov. 6.

赞助商可以使用以007电影为主题的广告，正如吉列和喜力所做的；赞助商也可以嵌入奢华的派对，雪树计划周二晚间为周一的《007：幽灵党》英国首映式进行庆祝，凸显雪树马丁尼酒。该片将于11月6日登陆美国。

"We can't the cost of the but we do ," David Lette, for UK, told , that both Bond and beer have " ".

“我们不能披露实际的赞助金额，但我们的投资确实很大，”喜力英国高端品牌总监David Lette对路透说道，并称邦德和喜力啤酒都在全球有吸引力。

For , the Bond is new with this film, but Kara , of for at and , 's owner, said it was a way to from .

吉列首次赞助007系列电影，但其母公司宝洁的美容产品传播副总监卡拉·巴克利表示，这是赞助体育赛事以外的另一种方式。

"We found that film is great way to with guys, guys," she told at a "" tie-in party in .

“我们发现，电影是与男性、特别是年轻男性接触的另外一个好途径，”她对路透称。

de Cock, a and at the of , said the half--old Bond is 's of the , even if the money for the Games is in the of , while the Bond money is in the tens of .

市场营销顾问、伦敦营销学院讲师考克指出，拥有半个世纪历史的007系列电影相当于电影版市场营销奥运会，尽管奥运会的赞助金额是十亿美元计的，而007系列电影的赞助金额是千万美元级别的。

"The and co- of the is close in terms of -- in terms of , no," de Cock told . He Bond have some 11 ($16.90 ) - in 2015 - at the box , and $4-5 from since "Dr. No" in 1962.

他预计，若以2015年的价格计算，自1962年该系列首部影片《诺博士》以来，007系列电影的票房收入已经达到110亿英镑（169亿美元）左右，而市场营销收入有40-50亿美元。